Privacy Policy

Aimee STHLM always strives to ensure that your personal privacy is protected when you visit and use our website. We have therefore designed this policy to describe how your personal data is processed and protected. Please read through this information before using the website or providing personal information. Aimee STHLM will never sell or transfer your personal data to third parties for independent marketing purposes.

What information do we collect?

Aimee STHLM collects personal data that you provide to us when you make a purchase, sign up for our newsletter, or contact our customer service. The information you send to us may include, for example:

    • Name and contact details (email address, phone number)
    • Billing and shipping address

Cookies also collect session information such as viewed pages, session duration, completed transactions, and demographic data (such as origin, gender, and age).

Payment information: Sensitive payment details, such as credit card numbers or personal identity numbers, are not stored or processed by Aimee STHLM. All payment processing is handled securely through our certified payment service providers (e.g., Shopify Payments, Klarna, etc.).

When you place an order, we need to save your personal data to process, deliver, and complete your order, as well as to send necessary order and tracking information. By signing up for newsletters, creating an account, or completing an order, you consent to the collection of your personal data.

In addition, Aimee STHLM collects customer information that may be shared with advertising partners such as Meta (Facebook/Instagram) and Google to show more relevant offers and improve the user experience.

Your rights and information management

You have the right to request information about the personal data we have registered about you at any time. If the data is incorrect, incomplete, or irrelevant, you have the right to have it corrected or deleted.

You can withdraw your consent for us to use your data for marketing purposes at any time (for example, by unsubscribing from our newsletter).

If you wish to change your registered details or have questions about how we handle personal data, please refer to the contact details on our dedicated Contact page.

What are cookies?

Cookies are small text files that are saved on your computer or mobile device when you visit websites. We use both first- and third-party cookies for essential purposes such as website functionality, visitor statistics, and customized advertising.

Third parties

Data transferred to third parties is used exclusively to fulfill Aimee STHLM's commitments to you as a customer. For example, we transfer necessary data to our logistics and shipping partners (such as PostNord, DHL, and Budbee) where names, delivery addresses, and phone numbers are required for them to complete the delivery and send notification SMS.

Why do we use cookies?

Some cookies are strictly necessary for the website and shopping cart to function properly. Cookies keep track of your settings and make your shopping experience smoother by, for example, recognizing your device and remembering your preferences.

Cookies are also used to collect anonymized user data such as session duration, viewed pages, completed transactions, and demographic data. This information is used for analytical purposes and enables us to continuously improve and optimize the website for you. The cookies we use do not collect information that can be used to directly track or identify individuals.

How can you control or delete cookies?

You can disable or delete already stored cookies on your device by changing the settings in your web browser. You can also use opt-out programs to prevent tracking. Please note, however, that blocking cookies may mean the website does not function properly or that you cannot complete a purchase.

Most web browsers accept cookies automatically. See your browser's help section for more information on how to adjust your cookie settings.

Website statistics and tracking technology

We collect web data to analyze user trends on the website. Analytical data such as server requests, traffic patterns, and page views show where our visitors come from and how they interact with the site. This information is collected in an aggregated and anonymous form and therefore does not identify individual users.

In addition, our website may use tracking technologies such as web beacons and pixel tags to study visitor patterns through non-personally identifiable information. This data is monitored to improve our services and provide you with the best possible shopping experience.